Shalita Grant

Founder CEO

Shalita Grant, a Tony-nominated actress, made headlines when she courageously left a popular TV show due to her struggle with traction alopecia and hair damage, which affected her in front of millions of viewers. Determined to find a solution, she developed a groundbreaking plant-based hair treatment that addressed her own complex type 4 hair issues. This led her to establish Four Naturals Hair in her dining room in Toluca Lake, California in 2019, which has now expanded into a nationwide salon and home care treatment system. With its plant-based active ingredients, the Four Naturals Treatment has become a transformative solution for textured hair, allowing Shalita's characters to look their best. Through her brand, she has empowered her clients, lovingly called Curlfriends, to experience newfound freedom and confidence with their type 4 hair, whether on vacation or in their daily lives. Shalita's commitment to healing and uplifting Black women has also extended to developing a patent-pending textured hair detangling technique that brings pain-free and stress-free experiences to both mothers and their children. Despite her own hair struggles, Shalita chose to rise above and make a positive impact in the industry, while finding joy in her personal life with her partner, former MMA World Champion Jessica Aguilar, and their three dogs in Puebla, Mexico.